About me

Hi, my name is Bill Force.

I'm an ACD/copywriter based out of Chicago. My work has been featured in Communication Arts and the Chicago Sun Times.

You can contact me at forceb@yahoo.com or (630) 508-3372. 

Thanks for looking.

-Bill

Print

Nissan USA





BMW North America

Brigidsbags.com









Parker Brothers

Potbelly Sandwich Shop

Rolex




Summer's Eve

Chicago White Sox

NewCity

Clara Williams Collection

                                                                

Digital



Client: Implementation Engineers
Implementation.com
Agency: Upshot Chicago






Client: Omron
Agency: Upshot Chicago

  



Client: Hilton Worldwide
OwnersAccess.com
Agency: Upshot

Client: Summer's Eve
Agency: Euro RSCG

Client: Sprint
Agency: Euro RSCG

                                                                                      Client: Citibank

                                                                              Agency: Havas Worldwide

Client: Sprint (NASCAR e-newsletter)
Agency: Euro RSCG

Client: Sprint (Website developed as part of a "Watch and Win" sweepstakes)

Client: Sprint (Corresponding "Watch and Win" sweepstakes video)
Agency: Euro RSCG

Agency: Euro RSCG (Developed for Sprint 4G roll out)
Client: Sprint

 

Video

                                                                       Summer's Eve
                                                                     

PediaSure SideKicks

Nissan USA

Nissan USA

                                                         Hilton Worldwide (sales video)

                                                       

Special Events

Client: Hilton Worldwide
Agency: Upshot Chicago

Early in 2011, we were given the assignment to create an unforgettable cocktail party for Hilton Worldwide. This party was to take place in Berlin and the company's top executives were going to be there. We needed to shine.

So my art director partner and I introduced the idea of "Light the Way" which was based on Conrad Hilton's mission to 'Spread the light and warmth of hospitality throughout the world.'

The party was a hit. Watch the video to see how it looked.

Guerilla

Client: Off the Street Club

Agency: Euro RSCG Chicago


Founded in 1900, OTSC is Chicago's oldest boys and girls club and serves more than 3,000 children. Housed in a kid-friendly complex in West Garfield Park, the Off The Street Club gives 4 to 18-year-olds a place to do homework, perform plays in the Performing Arts Center, dance, roller-skate, sing, learn musical instruments, make crafts and more. 

As part of their annual fundraising campaign we created this engaging poster. The goal was to get people to literally take a child off the street. As you can see below, each child was actually detachable. On the back was a call-to-action letting people know how they could help.

In addition, we created life-size images of our children and installed them in front of 410 N. Michigan Ave. It was the same idea as poster but on a larger scale. Both executions proved successful in not only raising money for OTSC, but also raising awareness. 

Client: Ritz Crackers

Agency: Euro RSCGThese bus stop installations were created in an effort to re-establish Ritz as the "fun" snack. 

Press

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